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Friday, January 7, 2011

CPA Information & Tips Blog

http://www.makingmoneyontweets.com/blog
Most accounting practice websites suck. They're passive. They say, "Here we are. We exist and we offer services, just like every other CPA." This does nothing to differentiate your practice from your competitors, or to magnetically draw clients. But done right, your website can serve as a powerful tool to differentiate yourself and grow your CPA firm.    
Before I share with you my formula to create an effective website, there are at least two reasons why you would want a website: first, just about everyone's got one, and you don't want to be left behind; but second, most people make the same mistakes online that they make in print advertising, so you have the opportunity to differentiate yourself. And did I mention, this is a relatively inexpensive form of advertising with the potential to reach a large number of prospects? Marketing your CPA firm becomes a much easier task.

Here's my formula for a website that the CPA practitioner should follow:

The most important page is the home page. The primary purpose of the website is to offer a free report / E-book / free CD in exchange for prospective clients' contact information. What I am about to share is really very important and this where most CPA practitioners really miss out on. The way to monetize your website is to use it as a tool to collect contact information and build your list so you can stay in touch with these folks with a weekly Ezine.

Design your home page so it starts with a headline that gets the attention of the visitor. It has to solve a problem that is in the head of the visitor.

For example:
At last, New Jersey's most successful CPA and tax advisor to small business owners reveals his little known tax reduction strategies.

Follow it up with a sub-headline that further engages the visitor.

For example:

"How To Drastically Reduce Your Taxes By As Much As 62% This Year Alone And Put Thousands Back In Your Pocket"

Then, you should have a few paragraphs that talk more about the problems the visitor is faced with. You then present your free report / free E-book / free CD as the solution to their problem and the reason/s why they should listen to you.

You then put a call to action for them to get this free product (in exchange for their contact info.) (When they sign, they automatically sign up for your weekly Ezine as well.) If you have a few testimonials about the free product, include them here as well.

The second page is the "About You" page or "Our Team."

On this page, give a brief bio about each team member with a picture, their educational background and relevant work experience. Have each team member say in their own words why they are working with you or what they are passionate about. It gets the team members involved in the process and the visitor enjoys reading something that is not boring because it's written in the first person.

The third page can be titled "Services we provide."

List the features and benefits of your services you provide. Let me give you an example.

The feature: Quick and Accurate Financial Statements.

The benefit: We will generate your Profit & Loss Statement quickly, honestly, and accurately, which will allow you to instantly Analyze Your Practice with numbers you can trust...Immediately Spot Potential Problems before they become crises... Identify Potential Profitable Trends that your practice should exploit... Recognize Areas of Improvement that need to be acted upon. Use your precious time to grow your practice and gain new patients.

The fourth page is the "Testimonial Page."

In my practice, we serve business clients as well as personal tax clients so I make sure we have testimonials that are representative of both.

The fifth page is "Contact us."

Give the visitor to your website all the ways they can contact you: Email address, phone number, fax number.

There you go, you now have a 5 page website that is more effective than 99% of the CPA websites out there. The main benefit to a website such as the one I described is that it becomes a 24-hour CPA firm marketing tool that prospective clients can use to find out about you even in the middle of the night when you're sleeping or on weekends when you are enjoying time at home.

James Williams
Trimax@mail2web.com                                            
    



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Monday, January 3, 2011

Top Secret Fat Loss

A new breakthrough secret is all you now need in order to forever shed countless pounds, stay healthy, and add many years to your life!

A lady doctor from Arizona has blown the lid off the best-kept secret in weight loss ever discovered -- and this has the whole diet food and drug industries turned upside down and in nothing less than a torrential uproar.

Her name is Dr Suzanne Gudakunst, and she's marching to the beat of a different drum.

And no, nothing about her "secret" is difficult -- nor does it require that you do something completely out of the ordinary or anything unnatural.

Instead, the Arizonian boasts proudly "...this is something that I caught onto just before 2002 when there was so much research and exploration going around concerning the human colon and digestive system working in harmony with nutritional absorption, and I started doing independent studies just to test things at first ... but which I later expanded on after seeing some fantastic results."

This same woman medical practitioner went on to accurately determine a definitive correlation between harmful plague and parasitic infestations of the human bowel tract, and people suffering chronic obesity -- and who despite intense diet and exercise appeared to be unable to lose any weight whatsoever.

Over the course of six years the Arizona doctor developed a number of natural treatments for the removal of these same harmful, even life-threatening plaques and rapidly reproducing digestive parasites -- and when applied to even worse-case patients suffering extreme obesity (98% of which were in immediate danger of dying) she saw a 100% effectiveness and success rate.

She then borrowed from her research on the severely obese, and applied the same strategies on milder cases of overweight persons -- only to find the same effectiveness and quality results as described above (although the individual weight loss per subject wasn't nearly as much as those obese patients 100 lbs to 200 lbs or more overweight).

So powerful is her secret that she's able to reverse diabetes, rid illness altogether in people suffering from cancer (linked directly to poor diet and overweight factors), as well as an elimination of an entire spectrum of serious and otherwise life-threatening diseases.

Nearly 100% of all her case subjects were told in the alternative by "conventional doctors" that they either had just months or years to live, or they would never live a life anything resembling remotely a "normal" existence -- yet after applying Dr Suzanne's treatments saw a complete contradiction to others doctors' prognoses.

Again, nothing about her secret is unnatural or requires someone to do any major action or modification in their lives.

In fact, her entire treatment is based completely on built-into-nature 'protection agents' scattered throughout the world in the form of select herbs, extracts, and organic constituents, and which can be found in a variety of plants -- but when combined in specific combinations and carefully chosen amounts make for a solution to what is perhaps the world's worst ever plague: OBESITY (and the illnesses and diseases resulting from it -- or at least severely aggravated or exacerbated by it).

Now to everyone else's great gain, whether suffering from just a few extra pounds and inches, to those extremely fat and overweight, this brave, bold lady doctor is releasing to the general public her secret for forever destroying the tight unrelenting closed-fist of obesity's stronghold over the now more than 40% of Americans labeled obese, and others worldwide.

But she's not promising any of us for how long.

Some experts and sociologists suggest that in the bigger scheme of things, the world will never tolerate a discovery of such magnitude, any more than it would be realistic to expect a car that runs on water (even if very real) to ever become commercially available to the general public for day-to-day use.




One well-respected and famous diet & wellness author wrote years ago that if anyone ever "truly unlocked the keys to permanent fat loss, they may actually suffer the same fate as JFK."

So you may want to head on over there now and get it/nd before someone or "something" gets it forever yanked out of ever getting in YOUR hand at least.

It's in a very easily readable format and is quickly and readily understood and mastered by anyone with even a 4th grade reading level.

While you're there, why not scroll down and review for yourself the huge successes others are now having with this incredible breakthrough in rapid, massive weight loss and extremely improved and enhanced health, now made freely available to the rest of us?
    http://topsecretweightloss.net/       TopSecretFatLost

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